The #1 Metric Every P2P Fundraising Event Should Be Watching

Metrics matter to your peer-to-peer fundraising campaign. If you are going to be successful long term, your charity needs to understand (and react to) the fundraising trends of your participants. These trends reveal the fundraising health of your event. Are you recruiting participants who merely show up or fundraisers who raise cold, hard cash? Tracking …

The 30 Day Forecast: How to Calculate Your Expected Earnings

A thousand years ago, before the internet and online fundraising systems were ubiquitous, charities would have little clue how their p2p fundraising event-a-thons were doing until event day or later. You would recruit teams and fundraisers, arm them with pledge sheets and brochures, send them out, and then white knuckle it till your team started …

From Lackluster to Blockbuster: Sherwood Care Raises Over $70,000 with The Grand Parade

In 2020 Sherwood Care set their sights on raising $20,000. This money represented safer, more vibrant spaces where beloved Canadians could spend their final seasons of life. It represented access, comfort, laughter, new experiences, and delighted seniors. To Sherwood Care, $20,000 in fundraising represented the ability to continue to achieve their mission of delivering warmth, …

Try These Team Captain Recruitment Supersets to Hit a New Personal Best

Our P2P fundraising events take a lot of the heavy lifting off your plate. That means you can create a heart-racing, buzz-building, donor-delighting fundraising campaign by focusing on a handful of exercises. The most important one being: team captain recruitment!  That’s right, team captain recruitment must be your #1 priority, because team captains are the …

Team Captain Love – A Little Attention Can Deliver Big Results

When a major or mid-sized donor writes a cheque for $2,000, $5,000, $10,000 or $20,000 the response from most charities is usually very prompt and very personal. A warm call from your CEO perhaps, a personal hand-written note from your development director at the very least, and likely a swag-bag full of acknowledgment in appreciation …

6 Signs Your P2P Event Has a Culture of Fundraising

There are hundreds of thousands of peer-to-peer fundraising events across North America every year. A myriad of walk, run, ride, dance, read, hop, skip, and spin-a-thons are everywhere with the numbers growing annually. And why not? A successful p2p event can build buzz, momentum and your bottom line. A well executed a-thon can gather your …

Do You Have Enough Team Captains to Hit Your Fundraising Goal?

So, you’ve just opened your calendar and see that your peer-to-peer fundraising event is less than two months away. How do you know you will succeed? How do you know you’ll hit your fundraising goals? The short answer is that while you can’t be 100% certain, the leading indicator of your future success is tied …

What’s the Scoop on Corporate & Community Challenges?

Corporate and community engagement is a critical component of successful p2p fundraising events. By tapping into the business community, you’re able to reach more people, build more buzz, generate more awareness for your cause, and ultimately raise more funds. The best part about corporate and community engagement is that it’s not one sided – it’s …

Sponsorship & Fundraisers: Meet the Power Couple

Fundraising and sponsorship have gone together for decades. They are the ubiquitous power couple at every fundraising event. Have you ever been to a golf tournament without hole sponsors? No. Or how about a gala without sponsors for tables, food or silent auction items? No again. So why are they always together? What makes this …