The #1 Metric Every P2P Fundraising Event Should Be Watching

Metrics matter to your peer-to-peer fundraising campaign. If you are going to be successful long term, your charity needs to understand (and react to) the fundraising trends of your participants. These trends reveal the fundraising health of your event. Are you recruiting participants who merely show up or fundraisers who raise cold, hard cash? Tracking …

The 30 Day Forecast: How to Calculate Your Expected Earnings

A thousand years ago, before the internet and online fundraising systems were ubiquitous, charities would have little clue how their p2p fundraising event-a-thons were doing until event day or later. You would recruit teams and fundraisers, arm them with pledge sheets and brochures, send them out, and then white knuckle it till your team started …

Team Captain Love – A Little Attention Can Deliver Big Results

When a major or mid-sized donor writes a cheque for $2,000, $5,000, $10,000 or $20,000 the response from most charities is usually very prompt and very personal. A warm call from your CEO perhaps, a personal hand-written note from your development director at the very least, and likely a swag-bag full of acknowledgment in appreciation …

6 Signs Your P2P Event Has a Culture of Fundraising

There are hundreds of thousands of peer-to-peer fundraising events across North America every year. A myriad of walk, run, ride, dance, read, hop, skip, and spin-a-thons are everywhere with the numbers growing annually. And why not? A successful p2p event can build buzz, momentum and your bottom line. A well executed a-thon can gather your …

Do You Have Enough Team Captains to Hit Your Fundraising Goal?

So, you’ve just opened your calendar and see that your peer-to-peer fundraising event is less than two months away. How do you know you will succeed? How do you know you’ll hit your fundraising goals? The short answer is that while you can’t be 100% certain, the leading indicator of your future success is tied …

Sponsorship & Fundraisers: Meet the Power Couple

Fundraising and sponsorship have gone together for decades. They are the ubiquitous power couple at every fundraising event. Have you ever been to a golf tournament without hole sponsors? No. Or how about a gala without sponsors for tables, food or silent auction items? No again. So why are they always together? What makes this …

Important Reminders to Keep Yourself Sane & Your Event Successful

We begin every peer-to-peer fundraising event campaign inspired by you, the Event Directors across the country, who are so willing to step up and lead – it’s no small matter.  And this year is no different.  Whether you’re gearing up for RIDE 2021, TGP 2021, another event, or simply feeling like you need a pep-talk, …

Our Proven Process For Team Captain Recruiting

Recruiting team captains to join your peer-to-peer (p2p) fundraising event isn’t complicated, but it does take some planning, strategizing, and determined follow-up. The most successful campaigns always begin the team captain recruitment process with good old fashioned brainstorming. Let’s walk you through the process from start to success: Ready, Set, Brainstorm! First things first, gather …

Why Team Captains Are Your P2P Fundraising Campaign Fuel

When Blue Sea first began we didn’t understand how important team captains were to the success of a P2P Fundraising event. We spent a lot of time trying to recruit hundreds of individual participants (which was both expensive and exhausting) when all we really needed were a couple dozen team captains. Why? Because if you …